Valleyhill
Japan-based corporation engaged in diverse business sectors
Project Overview
Valleyhill, a Japan-based corporation engaged in diverse business sectors, sought to establish an online presence targeting an international audience. The project's primary objectives included developing a two language [Japanese and English] website to showcase the Valleyhill corporation and its various businesses, along with creating a cohesive brand identity for both the corporate brand and its sub-brands.
Industry
Online auction, export/import, dining, IT, etc
Project Duration
The project was scheduled for a duration of four months and was delivered on December 30, 2023
Kick-off
The project commenced with multiple stakeholder meetings to gain a comprehensive understanding of the project's requirements. Subsequently, we initiated the discovery phase based on valuable feedback from the stakeholders.
Solution
In conjunction with these goals, the development of an admin panel was essential to streamline backend operations and enhance overall website management. This admin panel served as a centralized hub for efficiently overseeing various aspects of the website, including content management, lead generation, blog administration, and email messaging.
Discovery
Discovery
Competitor Audit
During this phase, we conducted thorough market research, analyzing competitors to create a comprehensive comparison sheet covering design, content, and branding aspects. The companies under consideration included:
Additionally, we researched industry changes in Japan to stay abreast of relevant trends in Japan.
User Persona
To ensure a focused vision for the website's audience, we created user personas based on stakeholder input. Upon completing the discovery phase, we transitioned to the branding phase, incorporating insights from our research and stakeholder feedback.
Website Design
Website Design
Mood Board
We crafted a mood board in FigJam, encompassing Design Aspiration, Texture Swatches, Color Aspiration, Illustration, Typography, and Photography. This collaborative platform facilitated ongoing communication with stakeholders, allowing them to share their opinions and preferences. Continuous engagement on the FigJam board ensured that stakeholder feedback influenced the design process.
Branding
We developed a comprehensive brand book, encompassing Corporate Logos and Sub-brand Logos, Logotype, Corporate and Sub-brand Colors, Typography, Icons, Social Media Guidelines and Covers, Illustration, Pattern, and Stationery.
Information Architecture
At this stage, we defined the website's menus and submenus to create a structured user experience.
Wireframe
We crafted the website wireframe and content strategy based on insights gathered during the discovery phase. The wireframe underwent testing with two users familiar with typical user actions on websites, and feedback was incorporated to refine the wireframe for optimal visibility of all elements.
This strategic approach ensured a cohesive and well-defined online presence for Valleyhill, aligning with the corporation's objectives and catering to the international audience.
Develop
Admin Panel Development
In conjunction with the website design process, we developed a robust admin panel tailored specifically for Valleyhill's requirements. The admin panel serves as the central hub for managing various aspects of the website, including lead management and blog administration.
User Access Control
Recognizing the need for secure and controlled access to the admin panel, we implemented a multi-level user access. This system allows Valleyhill to assign different levels of access to individuals within the organization, ensuring that only authorized personnel can perform specific tasks within the admin panel. The user access control feature includes role-based permissions.
Lead Management System
To streamline Valleyhill's interaction with potential clients and leads, we implemented a comprehensive lead management system within the admin panel. This system allows Valleyhill to track and organize leads effectively, ensuring timely follow-ups and personalized communication. Key features of the lead management system include lead capture forms, lead categorization, lead scoring, and integration with customer relationship management (CRM) software for seamless lead nurturing.
Email Messaging
Incorporating email messaging capabilities into the admin panel enhances Valleyhill's communication channels with customers and leads . Through the admin panel, Valleyhill can create and send email to segmented audiences, driving engagement and fostering relationships. The email messaging feature supports personalized content and automated workflows and conversations history.
Blog Management
The admin panel also incorporates robust blog management functionality, enabling Valleyhill to publish, edit, and organize blog posts effortlessly. With intuitive content management tools, Valleyhill can create engaging and informative blog content to attract and retain website visitors. Additionally, the blog management system includes features such as scheduling posts, categorizing content, managing comments, and tracking performance metrics to optimize content strategy.
Integration and Scalability
The admin panel is designed with scalability and integration in mind, allowing Valleyhill to adapt and expand its online presence as needed. Seamless integration with existing systems and third-party tools ensures efficient data flow and enhances overall operational efficiency. Moreover, the admin panel's modular architecture enables easy customization and addition of new features to meet evolving business requirements.
Overall, the development of the admin panel complements the website design process, empowering Valleyhill to effectively manage its online presence, engage with stakeholders, and drive business growth. With comprehensive lead management and blog administration capabilities, Valleyhill is well-equipped to leverage its digital platform to achieve its strategic objectives and enhance brand visibility on the global stage.
Develop
Testimonials
Christopher OlofsonFounder and Director
I'd gladly recommend Saeid to a colleague. We worked together for several years, and his firm developed high quality full-stack code, on time and on budget.
Patty RadovanManaging Director and Co-Founder
We worked together for several years. Saeid and his team are thoughtful and professional partner. His hands-on approach to our projects along with the teams he assembled ensured high quality product that was on time and on budget.
Lupe GarciaProduct & Customer Experience Specialist
Working with Saeid and his team was the highlight of my workday. His leadership was demonstrated by many deliverables that were true to spec and on time every time. The team is so efficient, knowledgeable, flexible and are a true reflection of Saeid’s management. Along with his impressive technical skills and dedication to products he is kind and fun to work with. I would gladly collaborate with this amazing team on any software project and recommend them wholeheartedly.
Andrew MunnSoftware Engineer
Saeid is an insightful technologist and skilled manager of complex technology projects. He has successfully delivered multiple software products for us, always within the agreed upon budget and timeframe.
Mark SpritzlerVice President Software Engineering
I have worked with Saeid and his team of developers for 4 1/2 years and have been very impressed by the quality and quantity of the software they can provide for our team. They are very knowledgeable and adaptable to any of our needs. Saeid as a manager stays on top of his team and makes sure that all the goals and deadlines are met with high quality. He is very easy to work with and an extremely nice person. I would love to be able to work with him and his team anytime.
Amantha BagdonFounder & CEO
Working with Hoda, Saeid, and the SinanSoft team to develop wireframes and high-fidelity mockups for our Customer Delight Product has been an absolute joy and a remarkable experience. Their expertise, creativity, and professionalism have exceeded all expectations, resulting in a truly outstanding outcome. I cannot praise their work enough.From the very beginning, Hoda showcased a deep understanding of user experience (UX) and user interface (UI) design principles. She effortlessly transformed our ideas and vision into beautiful and intuitive wireframes that perfectly captured the essence of our product.
