What are MVP models? 4 strategies startup idea

what is MVP?

A minimum viable product is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development. A focus on releasing an MVP means that developers potentially avoid lengthy and unnecessary work. for get more information read this article: What is an MVP In Software Development?

Building a successful minimum viable product (MVP) is crucial for startups aiming to validate their ideas and attract early adopters. Let's explore several popular MVP models that not only define product strategies but also optimize them by gauging market demand.

 

1- Concierge MVP

The Concierge MVP approach involves manually guiding users through a service rather than relying on automated algorithms. This method places human interaction at the forefront of the customer journey, providing personalized service and learning directly from user interactions. A notable example is Food on the Table, where Manuel Rosso manually curated shopping lists based on user preferences and budgets, effectively helping both consumers and grocery stores alike.

 

 

2- Wizard of Oz MVP

Similar to Concierge MVP but more advanced, the Wizard of Oz MVP gives the illusion of a fully automated solution while being operated manually behind the scenes. Zappos, the online shoe and clothing retailer, started with this method. Founder Nick Swinburn initially posted photos of shoes online from brick-and-mortar stores to test market interest before building out the full infrastructure. This approach allows startups to validate market demand and refine their offerings before investing heavily in automation.

 

 

3- Piecemeal MVP

The Piecemeal MVP integrates functionalities from existing tools and solutions to create a cohesive product. This cost-effective approach leverages established platforms like Amazon or Walmart to reach new markets or enhance product capabilities without starting from scratch. It focuses on delivering a unique value proposition while minimizing development costs and time.

 

 

4- Single Feature MVP

Also known as the One Painkiller Feature MVP, this model concentrates on delivering one core feature that solves a significant user pain point. Google's early search engine exemplifies this approach, initially focusing solely on indexing and retrieving text from web servers. This laser focus on a single, essential feature allowed Google to establish itself before expanding into other functionalities.

 

 

Examples and Case Studies

 

1- Food on the Table

Manuel Rosso's approach with Food on the Table demonstrated the power of personalized service in MVP development. By manually curating shopping lists and integrating grocery store promotions, Rosso not only validated consumer interest but also built strong partnerships with retailers.

 

2- Zappos

Nick Swinburn’s validation strategy with Zappos illustrates the Wizard of Oz MVP in action. By manually handling inventory and fulfillment initially, Zappos tested market demand for online shoe sales without investing heavily in infrastructure. This approach proved successful, leading to Zappos' growth and eventual acquisition by Amazon.

 

3- Google Search

 Google's Single Feature MVP focused on indexing and retrieving web pages based on user queries. This core functionality addressed a critical need for internet users, laying the groundwork for Google's dominance in the search engine market.

 

 

Pro Tips

 

• Concierge MVP: 

Deepens understanding of customer interactions, laying a strong foundation for iterative product improvements based on real-world feedback.

 

• Wizard of Oz MVP: 

Provides a full-fledged user experience while operating on a manual basis, ideal for refining product-market fit and minimizing upfront investment risks.

 

• Piecemeal MVP: 

Emphasizes leveraging existing solutions to accelerate development and market entry, reducing time to market and operational costs.

 

• Single Feature MVP: 

Focuses development efforts on a core feature, ensuring clarity in product messaging and initial user adoption, as demonstrated by Google's focused approach to search functionality.

 

 

Which MVP model is the best?

Unfortunately, there's no single "best" MVP model that applies universally. The optimal choice depends heavily on several factors specific to your startup idea and resources. Here's a deep dive to help you pick the right MVP model:

 

Consider these aspects when choosing an MVP model:

Idea Stage:

• If you're still refining your concept or have limited user data, a Concierge MVP can be ideal. This allows for direct user interaction, providing valuable feedback to shape your product and understand user needs intimately.

• For a more developed concept, a Wizard of Oz MVP or Piecemeal MVP could be suitable. The Wizard of Oz MVP helps validate market demand without heavy upfront investment, while the Piecemeal MVP leverages existing solutions to get to market faster.

 

Available Resources:

• If you're resource-constrained, a Piecemeal MVP or Single Feature MVP might be most practical. These models minimize development costs and complexity.

• With ample resources, a Concierge MVP allows for deeper user engagement and learning. However, it requires more manpower.

 

Complexity of Your Idea:

• A Single Feature MVP can be perfect for a well-defined problem with a clear solution.

• For intricate solutions, a Wizard of Oz MVP or Piecemeal MVP may be better suited to test core functionalities and gauge user interest before tackling the full scope.

 

Target Market:

• If targeting tech-savvy early adopters comfortable with "behind-the-scenes" operations, a Wizard of Oz MVP might work well.

• For a broader audience, a Single Feature MVP ensures a clear value proposition and avoids overwhelming users with complex features.

 

 

Here's a breakdown of the pros and cons of each model to aid your decision:

 

**Model	Pros	Cons
Concierge MVP	Deep user understanding, personalized service	High manual effort, limited scalability
Wizard of Oz MVP	Validates market demand with minimal investment, provides user experience	Can be time-consuming to maintain illusion, potential for user frustration
Piecemeal MVP	Cost-effective, faster development, easier to adapt	May lack unique value proposition, relies on quality of existing solutions
Single Feature MVP	Clear focus, easy to iterate, establishes core user base	Limited functionality initially, may not address all user needs**

 

 

Remember:

MVPs are meant to be temporary: The goal is to validate your idea and iterate based on user feedback. Don't get too attached to your initial MVP; be prepared to pivot and evolve.

Consider a hybrid approach: You can combine elements of different models depending on your specific needs. For example, you could start with a Wizard of Oz MVP to validate and refine, then transition to a Single Feature MVP for initial launch.

 

In conclusion, selecting the right MVP model depends on factors such as market dynamics, available resources, and the startup's unique value proposition. By strategically implementing these models, startups can effectively validate their ideas, attract early customers, and iterate towards a successful product-market fit, all while minimizing risks and maximizing growth opportunities.