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Advantages and disadvantages of Digital Marketing

Advantages and disadvantages of digital marketing are very necessary information for today’s modern world. Nowadays social media affects us in all the aspects of our life.

As mentioned in previous article, Digital Marketing is so important and gives you so many benefits.

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way.

Lower cost – a properly planned and effectively targeted digital marketing-campaign can reach the right customers at a much lower cost than traditional marketing methods.

Digital Marketing Importance- Helps you Generate Better Revenues. Along with better conversion rates created by successful digital marketing strategies, Digital Marketing also ensures great revenues. It conveys heaps of gainful advantages for you and your business appreciates better and higher incomes.

  • Extremely low risk
  • Reduction in costs through automation and use of electronic media
  • Faster response to both marketers and the end user
  • Increased ability to measure and collect data
  • Opens the possibility to a market of one through personalisation
  • Increased interactivity
  • Increased exposure of products and services
  • Boundless universal accessibility


First you need to be successful in digital marketing, then you can reach advantages of that, so do this 7 steps:

  1. Learn to leverage the data.
  2. Get involved in paid social advertising.
  3. Get the most out of Email marketing.
  4. Do more visual marketing.
  5. Become a better content marketer.
  6. Get your hands on more technology.
  7. Dig into social media marketing.


Disadvantages of digital marketing:

Before you start working on the digital marketing area, you should know about its limitations also. Otherwise, you may regret afterward. So, before you work on digital marketing, you should well aware of its limitations also. The limitations are:

  • Dependability on technology
  • Security, privacy issues
  • Maintenance costs due to a constantly evolving environment
  • Higher transparency of pricing and increased price competition
  • Worldwide competition through globalisation




40 Replies to “Advantages and disadvantages of Digital Marketing”

  1. Sorry but do not understand the 3rd point of disadvantages (Maintenance costs due to a constantly evolving environment) how can it relates to the environment.

    1. A key problem for all organizations is implementing and managing change to their existing software systems.

      Organizations have huge investments in their software systems – they are critical business assets. To maintain the value of these assets to the business, they must be changed and updated. The majority of the software budget in large companies is devoted to changing and evolving existing software rather than developing new software.

  2. This article is very helpful. Thank you for the worthy information.
    Do you want to increase your brand visibility? Drive digital provides the best Digital marketing services in India. Drive digital gives you the best outcome for your business. The best services in SMO, SEM, SMM, SEO, and content marketing.

  3. It can’t be denied that technology really revolutionize how we live. In terms of business, digital marketing enabled businesses may it big or small, to showcase their product or services through out the world. This is a good read. Thanks

  4. In fact there is a lot of advantages and disadvantages of digital marketing. I was unknown about many points related to it. But you have covered all the points which should I know. Thanks for sharing such a good post.

  5. These are really good points.
    Although Digital Marketing is great to use in the current industry. But still, I think, sometimes traditional marketing leads this one (not always, but maybe for a small-time).
    BTW, it’s wiser to see the advantages and disadvantages and then apply the same in your business.

  6. I went through your blog, its very informative blog. It gives brief description about various benefits of digital marketing on a business. I recommend this blog to anyone who needs to know more about digital marketing. I recommend Trionix if you are looking for digital marketing agency.

  7. Thanks to marketing automation we can save a lot of money and a lot of time. I think it is great so it is working automatically and we can take care of more responsible tasks.

  8. Thankyou for such great and helpful information about digital marketing. It will definitely help me to increase my knowledge.

  9. Hi
    I have read your article. Digital Marketing plays very important role in todays business.
    Thanks for sharing useful information

  10. Thank you for sharing such useful information, i have learn a lot about digital marketing from your blog and from firefly solutions.

  11. This article give me more information about advantages & Disadvantages of digital marketing. Digital Marketing are very important role in my business. Thanks For Sharing

  12. Hey, I came across your blog on advantages and disadvantages of digital marketing. It was really great and interesting to read.

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